Intro to "Articles" on the IR Platform

Contents:

1. Article listing and scoring
2. Viewing a specific article
3. Pitch based on an article
4. Add to coverage report

The articles section of the IR platform allows you to navigate individual pieces of content, and then ‘pitch’ the opinion maker who wrote it. 

Articles are pulled into the platform based on the campaigns that you set up, according to the targeting you set up for that campaign. New articles are added to the platform approximately every 20 minutes. 

Article listing and scoring

Did you set up a campaign on "Cybersecurity" with keywords like "cybersecurity"  and "hacking"? You will see in your articles tab a number of articles related to that campaign. 

Did you set up another campaign on "Privacy" with keywords related to "privacy" and "data privacy"? Then your list of articles will be articles that are related to both of those campaigns. 

In this way, your list of articles is a list of articles that is relevant to you - it is not intended to be an enormous list of all articles of the day on all topics, but rather a limited selection of relevant articles that matter to you and your company.

You’ll also see a score that indicates how relevant a particular article is based on the keywords in your “Area of Expertise” section under your settings. 

Finally, you can filter articles. You can filter based on whether the platform has access to information about the particular journalist by toggling “EXISTS,” or you can sort based on either how relevant articles are or how recently they were published. 

Viewing a specific article

To view a specific article, click its title from the article list view. 

Here, you can see the full text of the article, as well as analytics about the article AND journalist on the right-hand side, including:

• Journalist contact information
• Journalist contact history
• Common topics of coverage for this journalist
• A smart summary of the article
• Coverage attributes like the types of announcements or interviews covered
• The reach of the publication or magazine in which the article was published
• Other journalists likely to cover the same topic

Pitch based on an article

If you find an article that is particularly relevant to a message you want to share, there are three ways to pitch directly from the article page. You can either click “Pitch on This” towards the top of the page just above the article title, or you can click the email icon at the top right next to the journalist profile picture, or you can click “Pitch on This Story” just below the smart summary. Here’s how each of those work in turn. 

Pitch on this

Once you click the Pitch on This button at the top of the page, you’ll be redirected to a campaign draft page. Draft your campaign as you normally would. For more information, see the Campaigns, Emails, and Reporting section of this knowledge base. 

Email icon

If you click the email icon, you won’t be redirected to a separate page. Instead, you’ll see a popup that allows you to directly contact the journalist who authored the article you are currently viewing. You can select a campaign from the dropdown menu and then either add a subject and message or scroll down and click “Refresh.” 

Refresh will automatically populate the fields with the campaign you selected. If you do not select a campaign, on the other hand, the default is a general intro email that will introduce you and your company to the journalist as a possible expert source for your industry. Simply click send to have your email go through and start tracking the interaction. 

Pitch on this story

Once you click Pitch on This Story, you’ll be redirected to the campaign draft page just as with the first option. You’ll automatically be pitching an original idea or company announcement, but the commentary field will be populated with the article summary. This allows you to pitch specifically about the topic of the article you’re reading. 

 

Add to Coverage Report

If one of the articles that shows up mentions you or is a result of one of your campaigns, you can click the Add to Coverage Report button at the top of your page. This means the article will show up under Reports - Coverage Reports. You can input what type of coverage it was, whether a byline, interview, mention, etc., as well as what campaign it was related to. For Source, choose “Platform” if it was related to a specific campaign you sent out via the platform. Choose “External” if this was coverage that was unrelated to outreach via the platform. 

Note: If you have questions or need help, please contact [e-mail].