Navigating and Searching for Opinion Makers:

Opinion makers are the journalists and influencers who matter most to your company. Preston lets you know who's relevant and helps you build relationships with them.

About IR’s Opinion Maker Database:

IR's database of opinion makers is constantly growing and updating, with profiles for more than 250,000 contacts in the media. Automated processes and a human team regularly update and add contact information.

Understanding the Data on Opinion Makers.

In the Opinion Makers list view, you can easily navigate all of the journalists/influencers who have written content relevant to your company, based on the campaigns that you have set up. These scores and charts will change over time as you set up and archive campaigns (archived campaigns do not contribute to these scores), and scores will change as journalists cover new topics as well. Once you’ve clicked on Opinion Makers in the sidebar, define a filter to view results.

Once you’ve defined a filter, you will enter list view and be able to see a list of relevant opinion makers and data about their coverage. You’ll see their names, when you last contacted them, their email addresses, and publications in which they’ve recently appeared.

Coverage Themes:

This is a simple chart showing the top 5 general topics that appear in the journalist’s coverage, whether or not they are relevant to your campaigns. This gives broader context into the focus of the journalist so that you can see what they are most interested in.

Coverage Topics:

This delves deeper into some of the specific topics the journalist has recently covered.

Respond to:

This section tells you what types of pitches the journalist is most likely to respond to based on previous coverage.

Contact History:

Here you can see your history of communication with the journalist, including the number of emails sent, opens, positive interactions with the journalist, and whether the journalist has written about your company previously.

Sorting and Filtering Opinion Makers:

When you first navigate to Opinion Makers, you won’t see any journalists until you define a filter. There are several ways you can filter and search through your list of opinion makers.

Publication - Type in the name of a publication to see journalists that write for it
Themes - Select a coverage theme from the dropdown menu to filter journalists whose coverage best matches the theme.
Platforms - Look for opinion makers based on whether they are published online in digital print, whether they have a physical magazine presence, a radio presence, or a television presence.
Attributes - Choose whether to include only journalists that cover announcements, publish case studies, cites data, or any of 20+ other coverage attributes. Once you’ve selected an attribute, you can filter further based on the percentage of a given journalists’ recent coverage that matches that attribute. In other words, if you select cites data and set the percentage to 50%, this will filter the list view to only journalists whose coverage is made up at least halfway of citing data.
Geographic focus - Choose journalists based on whether they cover local news, international news, or multinational news. Once you’ve chosen either local or national, you can also choose the specific country, state, and city that are the most relevant to the story you want coverage for.
Topics - Type a topic or choose from the list to select only journalists that have covered that topic in the past.
Reach - Choose journalists from publications with a narrow reach (less than 100k monthly readers), a medium reach (less than one million monthly readers) or a broad reach (more than one million).
Labels - Some journalists have a particularly high response rate or may be good options for sponsored content. Select one of these filters to select journalists accordingly.
Job Titles - Choose between contributors, editors, journalists, producers, anchors, and more to ensure you can connect with the indivduals who are most likely to cover your story in the format you want.

Add Opinion Makers to Lists

To add a specific Opinion Maker to a list, click the button next to the name, which will bring up a popup that allows you to select the list you want to add the journalist to. Any campaigns you send based on that list will now include that journalist. If the journalist is not a good fit for a current list, you will see an option to create a new list as well.

You can also select multiple journalists by clicking the empty box at the left of their names and then either add them to a list or generate emails for those specific contacts in bulk.

To see more information about how to connect with the Opinion Makers you’ve filtered, see “Connecting with Opinion Makers.”

Note: If you have questions or need help, please contact support@intelligentrelations.com.