Opinion makers are the journalists and influencers who matter most to your company. Know who's important and build relationships with them.
About IR’s Opinion Maker Database:
IR's database of opinion makers is constantly growing and updating, with more than 100,000 contacts in the media. Automated processes and a human team regularly update and add contact information.
Understanding the Data on Opinion Makers.
In the Opinion Maker list view, you can easily navigate all of the journalists/influencers who have written content relevant to your company, based on the campaigns that you have set up. These scores and charts will change over time as you set up and archive campaigns (archived campaigns do not contribute to these scores), as well as changes that happen as a result of new opinion maker coverage.
This is a list of your campaigns, showing the top areas of coverage for each opinion maker. A larger bar indicates a more extensive/in depth coverage of a campaign topic, as opposed to a smaller one.
This is a simple chart showing the top 5 general topics that appear in the journalist’s coverage, whether or not they are relevant to your campaigns. This gives broader context into the focus of the journalist so that you can see what they are most usually interested in.
Here you can see your history of communication with the journalist, including the number of emails sent, opens, and positive interactions with the journalist.
Sorting and Filtering Opinion Makers:
By default, you will see all of the opinion makers that have written relevant articles, based on the campaigns that you have set up. There are several ways you can filter and search through your list of opinion makers.
Not Contacted Since Filter:
By selecting a data in this drop down menu, you can limit the list of opinion makers to people with whom you have not had an interaction (you emailed them, they emailed you) since the date selected. Note that this uses your email address connected to the platform and the email address in our database to track responses, so any correspondence not to/from these accounts will not be recorded here. This includes phone interviews, text messages, or communication between email addresses not connected to the platform (i.e. if they reply from a personal email after you emailed their work email, that response may not be recorded.
With Email Address Filter:
The IR media database is constantly updated, but not all opinion makers will have an email address on file. (We are working on a “request email” function in future updates. Using this filter, you can limit the journalists viewed to those with email addresses in our system.
Campaign Drop-Down Filter:
Using this drop-down menu you can see opinion makers ranked according to their scores for a specific campaign. So, for instance, if you wanted to see the most relevant journalists covering the topic of “Data Brokers” - a campaign that you set up previously - you can select that from the drop-down menu.
Note: If you have questions or need help, please contact firstname.lastname@example.org
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