Ideally, you should set up three or four "evergreen" campaigns, meaning campaigns that will continue to be relevant for a while, that you update every two weeks with fresh talking points. You should focus your campaigns on topics that journalists regularly write about, such as "Marketing" or "Sales", "Cybersecurity" or "Healthcare,” and that are generally relevant to your business.
Additionally, we suggest you launch periodic “newsjacking” cyclesthat comment on trending news topics. Examples would include: “Microsoft Data Breach” or “Tesla’s Earnings Report” or “Climate Change Summit.” You should run this campaign as a one-off response to a trending news event.
Comments
0 comments
Please sign in to leave a comment.