Understanding Campaign Performance

Preston gives you a lot of information to help you understand how your campaigns are performing and what topics are having the most impact. To find that information, look at the “Reports” section in your sidebar and view the Campaign Performance tab. 

You can filter the campaigns that are included in the tab based on the range in which they were sent, or you can view just one campaign by choosing one from the dropdown menu as shown below. 

This information tells you how many emails in total were sent during the campaign, how many of those emails were opened by recipients, how many responses/interactions you received as a result of the campaign, and how many instances of actual coverage you received as a result of the campaign. 

The graph also breaks down on this information visually. 

By scrolling down, you can see another visual representation of your campaign success rate. Simply mouse over the individual circle graphs to see the exact percentages for the email open rate, the response rate, and the positive response rate. 

Scrolling down further, you’ll see the themes of your most successful campaigns. On the right, you can see all of the pitch themes you have recently covered. Note that the largest font indicates the most common pitch topic. On the right side, you can see the most successful topic. 

You can use this data to inform your future campaigns. 

Scrolling down even further, Topics of pitches is more like a point by point breakdown of your various topics rather than broad themes. It is more detailed. Again, larger fonts indicate the most common topics included in your pitches. 

In Types of pitches, you’ll be able to see that the journalists you are sending pitches to tend to respond to certain emails over others. In the case of the data below, journalists are responding to pitches that offer data, like survey data. They are also responding to pitches offering interviews or articles that bring expert commentary to current news stories. And so on. 

Note that the Successful Pitch was regarding event coverage; in a given month, you may find that you only have a couple successful pitches, so you may want to increase the time range in order to see more clear data on what types of pitches are successful over a longer period of time. 

Lastly you will see a full breakdown of active campaign success, including how many emails were sent, how many of those emails got opened, whether journalists clicked on any links in the emails, and whether or not any of those emails received responses. 

Have other questions? Feel free to email [e-mail].