How to Check Your Reports

You can use the Preston platform to see how you stack up against the competition and also to see how your campaigns are doing. 

Steps for how to check your reports:

1. Log in to your account. 
2. At the left-hand side panel, go to Reports. 
3. If you want to share your report with stakeholders or other individuals within your company, click “Export to PDF” in the top right corner of the screen. You will automatically download a PDF version. 

Campaign Performance 

By default, you will be viewing the Campaign Performance tab. Here you can see basic data about your campaign performance, including how many campaigns you launched during a particular time period, as well as the number of email sends, the percentage of those emails that were opened by journalists, and the interactions and coverage that resulted. 

This data gives you an insight into the impact your campaigns are having and how successful your emails are.

For more information on the campaign performance tab, visit the relevant page here. 

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Relationships and Coverage Report

In the Relationships tab, you can see which journalists are covering your stories or have positive interactions with you, as well as where they work and what topics they typically cover. Scrolling down, you can also view recent interactions and the type of interaction, whether positive, negative, or neutral. 

The Coverage Report tab shows you what types of coverage you’ve won, including interviews, bylines, or mentions. You can also see some of the most important wins you’ve had in the past, as well as a curated list of all of the coverage of your company, including the reach of the publication involved. 

Live Mentions

This data shows how you stack up against the competition and also lets you see exactly what has been written about your competitors recently.

Note: if you have questions or need help, please contact [e-mail].